Africa’s Voices Foundation is a charity start-up that spun out of research undertaken at the Centre of Governance and Human Rights at the University of Cambridge. Africa’s Voices Foundation design mixed methods research projects that are grounded in social science theories, engage citizens through digital channels, and deliver robust, credible evidence to inform development and governance programmes.
The foundation harnesses mobile technology and interactive media to spark inclusive discussions, analyse conversational data, and provide powerful insights to drive greater impact. This approach reveals the dynamics of shifting attitudes and beliefs in society, and helps organisations to deeply understand, engage with and respond to target audiences.
The technology developed by Africa’s Voices informs, monitors, and evaluates programmes and projects run by NGOs by engaging with hard-to-reach social groups, by effectively interpret and apply data insights which are collected via free SMS, instant messaging, and social media. The foundation then creates follow-up surveys that ask for socio-demographic information (e.g. gender, age, and location) to allow for comparisons between groups, as well as closed questions (e.g. related practices). Within these forums, opinions and beliefs are expressed spontaneously, resulting in authentic citizen-generated data.
For more information please visit the Africa’s Voices Foundation website.